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Joy Matthews, CEO of The HBCU Kid TM, is a native of Pine Bluff, Arkansas and a proud graduate of the University of Arkansas at Pine Bluff. During her matriculation at UAPB, she also became a member of Delta Sigma Theta Sorority, Inc.

The inspiration to create The HBCU Kid TM grew from Joy's love for being actively involved in her community. Her mission is to use The HBCU Kid TM as a vehicle for educating prospective and current students, alumni, family, and friends about the challenges, opportunities, and achievements surrounding Historically Black Colleges and Universities. By focusing on early adolescents, Joy hopes to cultivate the next generation of HBCU leaders. 

The HBCU Kid TM brand identity is inspired by her son Bryson, former Little Mr. University of Arkansas at Pine Bluff 2013-14. The apparel is designed not only to promote, educate, and inform others about Historically Black Colleges and Universities, it is meant to be used as a symbol of pride for those who consider themselves HBCU Kids.

As a sign of her commitment to the success of HBCUs around the country, Joy plans to donate a percentage of sales to HBCU's in the form of book scholarships.

"Where Education is acquired , where Heritage is embraced, and where Legacy is kept alive." - Joy Matthews, CEO

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